VERONICA CRAWFORD
CEO
Veronica’s childhood dream of owning her own business was realized in 1999 when she launched BIVI Productions and BIVISTYLEMAGAZINE.COM.
As CEO of BIVI Productions—a Marketing and Media conglomerate, her company provides integrated Marketing solutions for established businesses and start-up ventures that promote revenue growth using highly visible marketing and media platforms.
As Editor-in-Chief of BIVISTYLEMAGAZINE.COM—a lifestyle magazine, Veronica is responsible for the production of the online media product and oversees the editorial content of the magazine. The magazine targets industry professionals in fashion, beauty, entertainment, the arts, and business and features today’s affluent business and community leaders including notable celebrity personalities; some of which include—Bill Cosby, Brenda Blackmon of UPN 9 News, Queen Latifah, Della Crews of News 12 NJ, BET’s Walk of Fame honorees, Patti LaBelle, Chaka Khan, and many others.
In terms of events and business networking, she has been noted by many as having “just that thing that ignites the connection.” Through her Marketing and PR expertise, Veronica has worked with media groups to develop advertising and pr campaigns for businesses; and with organizations to host and spearhead networking events throughout New Jersey. Her company, BIVI Productions, holds annual networking events and social affairs that have been sponsored by Middlesex County College, ProsperityNJ, NJ Commerce & Economic Growth Commission, New Jersey Small Business Administration (NJSBA), Sun National Bank, and SLEEPY’s the Mattress Professionals—to name a few. She has been featured in media including News 12 NJ, NJ Forum, The Star Ledger, WCTC News Radio, E-Spin; and, selected for inclusion in the Who’s Who in America registry, 57th Edition in 2003.
The second initiative is the launch of launch of new, fun and exciting broadcast media shows for businesses— Meet New Jersey's Business CommunityTM, Meet 60 Businesses in 60 MinutesTM, and The Elevator Speech ShowTM LIVE (The Game Segment). A highly-visible marketing and media platform exclusively for businesses! Each show gives businesses and personalities the opportunity to reach b2b and b2c markets as they introduce their ventures on-camera—a non-traditional advertising platform that’s highly effective. I came up with the show idea the night before I had planned to attend a Chamber business networking event in late 2008. I was so excited about the concept that I immediately began to develop the promotional material for the show so that I would be able to test market it the next day at the event. As I began to introduce the show the next day, to my surprise, the show idea was well received by many businesses who only wanted to know how they could book a spot to come on the show! Since then, one of my favorite show tapings was in Edison, NJ with Edward Garber, a public accountant whose has an office that showcases his fun-loving personality and love for sports and celebrity memorabilia. You almost forget you came to his office for accounting matters, but that’s no distraction for Edward getting the job done! It’s just a great way that he makes his clients feel welcome.–quotes Veronica. The shows are broadcast on popular websites including selected social networking website venues, worldwide; and, on MyVentureVideoCard.com—a social networking website where guests and viewers connect.
Her company has two (2) initiatives in 2010: The first includes plans to re-launch the online magazine, BIVISTYLEMAGAZINE.COM to introduce BIVI’s new upbeat technology-driven image through The 2010 ReLaunch Project campaign. One of the primary campaign goals is to build relationships with partnering companies who we believe would benefit from highly visible media platforms available through the campaign programs we use to market their ventures and promote revenue growth. We make this happen by utilizing the resources available within our network and through implementing results-oriented integrated marketing solutions within our annual programs. As we market our campaign initiatives; simultaneously, we market the initiatives of our partnering companies. A marketing strategy that is incredibly beneficial because of the high level of exposure it will bring to our partnering companies and BIVI.—quotes Veronica.
Participants who come onboard early within the campaign period will have the opportunity to obtain feature stories in the magazine and media recognition at our Red Carpet Event—a televised gala event. Taking advantage of the campaign’s programs will expand their reach, grow their business, and increase their sales. Veronica has been actively meeting with owners of established businesses, personalities, and individuals that plan to launch startup ventures who express an interest to learn more about the opportunity. I remember the first time I introduced the dynamics of the campaign. I received a call from Eileen Marcial, a speaker and venture owner. Eileen and I met a few years ago at a house campaign party for President Barack Obama. We scheduled to meet shortly thereafter. It was during our in-person meeting when half way through the presentation, Eileen looked at me with an aha moment and said to me, “I got it. I see what you’re doing, how it will help my business, and I want to be a part of this.” Eileen came onboard that day as our first partnering company—quotes Veronica.
To book a spot for your business on the show or register to attend the annual game show event, log onto www.theelevatorspeechshow.com and click into the “Register” page.